Category Archives: Written Blog

Failure brings you closer to reality

Success MapNot putting yourself out there to try new things allows you to create your own perception of the world.  You can think how you want to think and you can say what you want to say and always believe that you are right.  However, if you’re going to leave your comfort zone and stick your toe into the freezing water, be ready for one hell of a shock.

You see, whenever you leave your cozy, familiar, all knowing comfort zone and venture out into a new endeavor what you’re really doing is applying your theory of how you think the world works and to see if it sticks.

In my case, I thought that if I can explain the concept of TOO STRONG to a couple of hundred people, then the concept would catch and spread like wildfire.  Honestly, if you’re going to wear a shirt, it might as well be a TOO STRONG shirt, right?  Next, we went to the UFC Fan Expo in 2010 and thought that if we can get enough people from around the country to buy our shirts, then they would go home, show their like-minded friends and we would definitely catch on from there!   Not only did we sell a ton of shirts but I’d bet that we sold double the amount of shirts than any other company including the very famous TapouT brand.  However, in both instances I was DEAD wrong!

My first idea of telling a couple of hundred people got me a handful of sales and a bunch of people telling me that they would rock a t shirt if I gave it to them for free, duh!  The next idea of spending over $10,000 to get to the UFC Fan Expo where we sold out of many of our shirts produced 3 sales in other states in the next two months.

You see, both ideas were my perception of reality.  However, both failures have brought me closer to the “TRUE REALITY”.  The true reality is that it doesn’t matter how great my product is.  I’m going to have to fight with everything I’ve got in order to make this a reality.  Since then, we’ve done commercials, a Facebook page, started using Twitter, started a Youtube channel and I’m writing these blogs.  That’s just for starters!! There is so much more going down when it comes to getting sales.

Without trying what I thought was real, I would have continued to live in my false perception of the marketplace.  By failing I’ve gotten smarter!  By putting myself out there, my perception is closer to the true reality.  This is exactly how you become wise!

Failures are truly life’s lessons.  They are also excellent course corrections.  Don’t be afraid to go out and learn the truth!

Success Principle – Student

The average millionaire reads well over 12 books a year.  Why would a person who is at the top of the financial food chain invest so much time into books? Answer: For improvement!  To make themselves better! It was Socrates who said, “The more I learn, the more I learn how little I know.” WOW!!!… Continue Reading

To Become Wise…

Back in the eighties there was a show my dad used to watch called “Kung Fu”.  The Master Monk was a blind man who would teach the kids kung fu and more importantly about the principles of life.  Throughout the years the blind monk would challenge the kids and say, “When you can take this… Continue Reading

Success Principle: Guts!!

It takes a whole lot of guts to become successful.  A great analogy could be American Idol.  Has anyone ever thought about how much guts it takes to actually do what the contestants are doing?  These people are putting their souls on the line with the possibility of being torched by millions!  Every step, word,… Continue Reading

Unbalance in Order to Balance

Life can be considered one big obstacle.  It starts with walking, talking, school, more school, work, family, more work and more family.  If you happen to stumble anywhere along the road, you can be left far behind.   So what are you to do when life hits you and you’re forced to take a huge… Continue Reading

Principle of Success: Sacrifice

One of the many principles of success is sacrifice.  I define sacrifice as offering part of yourself for the sake or benefit of something else.  Nothing great comes without sacrifice.  Sacrifice is at the beginning, middle and end of any meaningful accomplishment.  You cannot enjoy the harvest without plowing the fields. This principle of sacrifice… Continue Reading

The Whole Family Must Sacrifice

All subjects I write about are personal BUT this is probably the most personal topic.  It’s personal because the challenges that I put myself through for professional success are also being put on my family.  And it’s all because of me.  This subject hurts when I think about it much less writing about it!  The… Continue Reading

Start “Here” to Ensure Your Success!!

In business, achieving long lasting success entails mastering a complicated system of principles.  Examples of principles needing to master would be communication skill, discipline, your profession and the list goes on…  However, in order to become successful you don’t start with any of these principles.  Your starting point is not principles but feelings! The 2… Continue Reading

Where To Begin?

  This is a very important question to ask yourself but surprisingly is almost never done.  This is why (myself included) people get lost and end up saying to themselves, “I didn’t plan on life turning out this way.”  Most of us take the first good opportunity that comes our way and runs with it!… Continue Reading